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MITSUBISHI MOTORS SHARING WARMTH WITH HOT 91.9 FM’S WINTER DRIVE

Date: 27 Jun 2019 Author Type: Press Release
Author: Mitsubishi South Africa
Source: Mitsubishi South Africa
Mitsubishi Motors is known for a host of outstanding characteristics, including keeping your family safe on the road.

And now that winter is forcing everyone to cuddle up for a bit of warmth, it has become time for Mitsubishi Motors to also share some warm love with those less fortunate.

Mitsubishi Motors and community radio station Hot 91.9 FM are working together to spread some winter heat – not only in North Riding in Gauteng where the radio station is situated, but all over South Africa where no less than 53 Mitsubishi dealerships are spread far and wide.

Together with Mitsubishi Motors, Hot 91.9 FM runs a Hot Cares campaign to make a difference in someone’s life.

“We would like to challenge everyone – not only Mitsubishi customers – to spread some warmth in the life of those who don’t have the luxury of a cosy home,” says Nic Campbell, General Manager of Mitsubishi Motors South Africa.

The campaign, which runs until the middle of August, calls out to people to donate a blanket and drop it off at any Mitsubishi dealership anywhere in the country.

“Share your warmth – donating just one blanket can make a huge difference in someone’s life. Support the Mitsubishi Motors SA and Hot 91.9 FM Winter Blanket Drive by donating a blanket or any other winter item,” says Campbell.

“Simply take a blanket or winter item (e.g.: canned food, clothing, etc.) to your nearest Mitsubishi Motors SA dealership.”

HOT 91.9 FM founder and station Managing Director, Lloyd Madurai, says Hot FM 91.9 is not only about fun. “We are also working together with associates such as Mitsubishi Motors South Africa to make a meaningful difference in the lives of those around us,” concludes Madurai.

About Mitsubishi Motors Corporation (MMC)
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

About Hot 91.9FM
Hot 91.9 FM is a community radio station based in Northriding and broadcasting to Johannesburg North and surrounding areas. Since its launch on the 17th of November 2014, Hot 91.9 FM has managed to propel itself, with lightning speed, straight into a radio gap that existed in Gauteng.

Hot 91.9FM is an award-winning radio station, winning 10 Liberty Radio Awards in 2017 and 10 in 2018 including The Community Station of the Year in both 2017 and 2018. Lloyd Madurai, Managing Director and Founder of Hot 91.9FM, is the youngest ever radio personality to be inducted into the Liberty Radio Awards Hall of Fame.